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It's not viral, it's a World Wide Rave

Everyone wants their stuff to go viral. I’ve had clients request it. And I’ve seen it in creative briefs: “We’ll create a viral campaign.” What these people mean when they say they want to create...

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Popular Videos Aren’t a Sign of Impending Business Success

You, me, and the rest of the world has heard the comment about just wanting a “viral” video. “If we just had a popular video, irrespective of content, it would be huge for business.” Not at all. And...

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Build Your Brand Through the Wisdom of the Crowd

This is a story of how Spark Media Solutions helped its client, Dice, build brand awareness and industry respect by proactively gathering and publishing the knowledge of its industry peers. Company:...

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Visibility Tactic #4: Architect Virality into Your Content

We highly advocate firing any person that suggests you create “a viral video.” We equate that recommendation to asking someone to “just make ‘Star Wars’” or “please produce an Oscar-winning movie.”...

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